An Age Of Informational Starvation - 873 Words

We are living in an age of informational starvation. People are seeking for something that is attractive and glowing to see on their screens. Advertisers found that possibility as an opportunity to shine and they had created many different works that promote their products. However, it is possible to stop on one commercial, which is called Cristiano Ronaldo vs. Rafael Nadal, which is the commercial by Nike, to understand the way they appeal to the audience. First of all, like any other piece of art, the narrator creates the specific theme that addresses the human eye. That theme provokes a specific response in human mind, and their thinking provokes the profit if the advertiser was successful. However, the ethos of the current commercial is obvious – Nike Company is one of the leading industries that deliver sports equipment. Nike represents one of the main â€Å"players† in the sports equipment market. They create rules, and they create trends. Their credibility is out standing due to the fact that they are constantly doing different market examinations that concentrate on trend analysis. That is their profit that is why their researches show them evident details about marketing trends and they have enough money to adjust. Speaking of the logos of the article, it is important to mention that this commercial used the paradox as the rhetorical device so that it is complex to talk about the logical flow of arguments that they present. Their paradoxical choice figures, their gameShow MoreRelated`` 1493 : Uncovering The New World Columbus Created By Charles C. Mann966 Words   |  4 PagesIn the novel, 1493: Uncovering the New World Columbus Created, Charles C. Mann enlightens and captures how Columbus’s expeditions united the lands of Eurasia and America. It is a well-written and informational book that successfully displays much of the development and foundation of our present all from the European discovery of the new world. 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